Articles

Is There Life Beyond Measures and Targets?

This article, written by one of the Directors of The Halo Works Ltd, originally appeared in Customer Management publication. It challenges the thinking that having more measures in place makes an organisation better, and argues that many simply stifle innovation and creative thinking. They are also likely to take an organisation away from its main purpose and vision.

Are you following or shaping?

You have heard the hype about sustainability, now read the article which talks about some of the things you will need to think about if you are going to make your organisation “customer sustaining”.

Consumer Insight Publication - Introduction

This book, co-written by one of the Directors of The Halo Works Ltd, was published as part of a series of books entitled MRS Research in Practice. This introductory chapter introduces the concept of measuring benefits (Halo measures) rather than transactions, which was the foundation of the thinking behind Halo Online.

The Bubble Has Burst

This article challenges the view that the current market conditions is all bad news. It is a time for refocusing on your organisation and becoming a better, smarter deliverer of benefits.

Document: The Bubble Has Burst (21 kb)